The Challenge
The problem isn't plastic alone
Most sustainability efforts address material choice — but ignore what happens next. Poor durability, absence of recovery infrastructure, and mismatched end-of-use systems turn even "green" materials into waste.
The result: high replacement rates, growing landfill volumes, and sustainability claims that don't hold up in the field.
Material Failure
Poor durability,
wrong application
Replacement
Higher consumption,
higher cost
Waste
Landfill,
environmental burden
